Aston Villa have launched a denim personalisation event in partnership with Adidas Originals at the Bullring shopping centre in Birmingham. The club confirmed the initiative on 9 September through its official channels.
Supporters visiting the pop-up will be able to customise their own denim items. The activation forms part of the ongoing commercial relationship between Villa and their kit manufacturer, extending the brand's presence beyond matchdays into the city centre.
No further logistical details regarding specific opening hours or pricing have been released by the club so far. The summer transfer window closed on 1 September, leaving commercial and community activations such as this one to take focus during the early weeks of the campaign.
